Categorizing fear [is?] calming
Murder has its sexual side
Mothers shouldn't make too many sacrifices
I've found that text artworks are presented in a lot of different ways, specifically, I mean, the words. These seem like words of wisdom or advice, opinions on the way things should be. They're statements to get people thinking.
Uses 'you' never 'I' in the same way an advertisement does.
Punch words
Simple phrasing
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